Insurance clarity,
for every South African.

Insurance in South Africa shouldn't require a finance degree to understand. But for too long, that's exactly what it's felt like - buried exclusions, jargon-heavy documents, and “gotcha” clauses that only surface when you need to claim.

Insure110 exists to change that.

We built an AI-powered platform that helps everyday South Africans actually understand what their insurance covers - and more importantly, what it doesn't. Our policy analysis tool, TEN, reads the fine print so you don't have to, surfacing the gaps and catches that matter before they cost you.

This isn't about selling policies. It's about giving people the clarity to make informed decisions about their cover, on their own terms.

Insure110 was founded by someone with over a decade in the insurance industry who saw the same problem from the inside: people paying for protection they didn't fully understand, then getting burned at the worst possible moment. The mission is simple - put the power of knowledge back in the hands of the policyholder.

No jargon. No hidden agendas. Just straight answers about your insurance.